Weeks of protest in the wake of George Floyd’s murder have proven to be a wake-up call for many white Americans. We are finally starting to put the pieces together, recognizing the structural inequities in education, housing and criminal justice that have long created barriers to opportunity for people of color.
Companies such as Adidas, PayPal and Pepsi have made promises to diversify workforces to mirror the general population, invest in minority-owned start-ups and businesses, and promote more minorities into management and executive positions.
While I believe many of these businesses and organizations will follow through on their promises, I also believe some are co-opting the moment in an attempt to garner positive PR while making little to no effort to change past discriminatory behaviors or policies.